Why I started focusing on my blog, (and Not Social Media Content)

This can be relevant to some home studio musicians but also bring some perspective for those doing content creation. And if you don't see me posting on socials as much, this is why. There are more than one way to get traffic to your site or to get people to hear your music. The way I’m doing it right now is what works best for me at this point in time while I’m still juggling family life and work.

The Social Media Hustle

You’ve probably heard the advice: “Post 100 videos” or “Commit to posting once a week for 10 years”. Content creation is a big deal, and I get it—the more you do it, the better you get at it. I gave it a shot and jumped into the social media grind, creating videos, and posting regularly. And you know what I learned? I have mad respect for those who can keep up with it. They make it look easy.

Staring into a camera and talking is a skill hard learned. After awhile, I realized that pumping out tons of social media content wasn't really my thing nor did it feel authentic. That's probably pretty common to feel that way. But thats when I remembered this one quote from Steve Jobs, who famously said “The only way to do great work is to love what you do.”

That really stuck with me.

Love What You Do

I loved my business and what it was all about, to help home studio musicians make music they'll be proud of and to help them keep growing as artists but did I love the content I was posting on social media?

At the end of the day I had to take a step back for a moment and ask myself, is this bringing value? It's good to test the waters and try different things to see what sticks. Maybe for you it’s social media, maybe it’s a blog, or maybe it’s reels or all the things. Maybe try it for months even years before giving up, go as long as you can to give your content a chance. But If it’s causing you burn out and health declines, it could be a sign to consider another way.

Like Steve Jobs said “The only way to do great work is to love what you do.” And another one comes to mind "If you do what you love, you'll never work a day in your life,". I'm not saying that if you love what you do you'll never have a hard day of work, there will always be hard days but it should never be something that completely makes you lose your passion for what you are doing. 

The key take away is to find what motivates you that keeps you excited to create, through the good days and the bad days. When inspiration is void, thats when discipline kicks in. But the disciple kicks in cause you believe what you are doing has purpose. With practice, you can get better at anything, but it’s way better when you find that thing that just comes a little more naturally than the others. Having that accelerates the process and keeps you going and leading you to eventually mastery over a skill. Because you find joy in it all.

So, try stuff out. Experiment. Keep what works, work on what doesn’t or throw away what doesn't work at all and focus on what you know your good at. But whatever you do make sure it brings incredible value to the one consuming it.

For me right now, one of the best ways I can dish out my content is through blogging.

What’s it going to be for you? What content style works best for you at the moment? Send me an email and let me know, always open to hear from you.

I hope you got something out of this.

Talk soon,

-Jaren